Design is not a mysterious talent that one is born with. It takes skill (born of hundreds of hours of practice), experience (add several years of underpaid toil) and exposure to art of all forms, to develop "an eye."
To be a great designer requires imagination (born of daydreaming) and relentless curiosity. These combine to develop a capacity to generate fresh ideas on a regular basis.
You may be surprised to learn that many famous designers can't draw. Most cannot spell to save themselves. (You're feeling better already, aren't you?)
What they can do is make your stuff look irresistible to even the most rational of consumers. How many times have you bought something that you know is overpriced simply because you preferred its packaging?
According to a 2007 national survey by Procter & Gamble, professional design pays for itself 20 times over.
Wanna get rich? Hire a designer.
Tuesday, June 3, 2008
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1 comment:
I think too that companies are too close to their businesses to really see it the way a potential client will.
Designers bring the outside perspective along with their brilliant designs!
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