Tuesday, January 29, 2008

Follow-up to integrating a blog and newsletter

I wrote too soon. It would be lovely to have a service that integrates blog and newsletter publishing and reliable metrics (to measure your efforts). However, it seems to elude us still.

The blogs on iContact appear within a frame that displays all the iContact Community information (view sample). This is designed to publicize iContact, as well as the other members of the iContact Community. The problem is, it tends to clutter the look of a blog. So if you're not interested in co-branding with them, stick to wordpress.com or blogger.com. You can still use their Archive feature to keep a record of all your past newsletters. THAT is definitely useful for when your clients' email programs don't display your message properly (and over which you have no control). That's the link above every email newsletter that reads, "Having difficulty reading this email? Click here to view it in a browser."

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