If you love books, check out goodreads.com
Why would you bother signing up and spending time telling the world what's on your nightstand? Well, because if your friends sign up, you can see what they're reading and whether they recommend a book. Okay, that's nice, but how is this truly helpful? How is it any different from checking out Amazon.com reviews?
In a word: trust.
You're more likely to trust your friend's recommendation over a stranger's. You will know for sure that the rating or review you read is from them, rather than the clandestine marketing efforts of a PR expert or the authors themselves, who tend to rave about the work to boost sales and counter bad reviews.
You can also see other readers' reviews, so if you see someone whose tastes mirror yours, you will begin to trust their recommendations as well. But only if they consistently mirror yours over time, which is labor intensive for a marketing agency to maintain, and thus unlikely to happen.
I give it less than 6 months until they're bought by Amazon or similar.
Monday, January 7, 2008
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