Why would you want/need both a blog and an email newsletter list? Because some fans prefer email, some prefer reading a web page. And you gotta give people what they want. At least, in business.
Okay, so how do you kill two birds with one stone? Sign up with an inexpensive email marketing service like iContact (for $10/mth) and publish both at the same time, by simply checking off the right boxes. They will also manage your surveys, and automate the Subscribe/Unsubscribe process. More importantly, they will track how many people read what you're writing, in both your blog and your emails.
Tuesday, January 29, 2008
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